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AZRA isn’t here to play it safe.​

 

Born in South Korea and raised on rebellion, the alt-pop provocateur turned her back on corporate America to chase something bigger: truth, power, and a sound that hits like a gut punch. Her journey—from navigating childhood immigration and teenage glaucoma to stepping off the consulting fast track—has fueled a career built on fearless self-expression and razor-sharp authenticity.

 

Since 2017, AZRA has carved out her own lane with dozens of self-released tracks that blur the lines between pop, punk, and something she calls Substance Pop—music that refuses to trade depth for sparkle. 

 

In addition to her music, AZRA is an advocate and the author of The Cupcake Theory, a self-help book about self-worth and building healthy relationships. What began as motivational speaking around the book has since evolved into AZRA’s signature “motivational concerts”—fierce, high-voltage live experiences where empowerment and artistry collide. These shows fuse her electrifying performances, raw storytelling, and power anthems into one transformative experience, giving fans both the rush of a concert and the lasting spark of inspiration. Her advocacy work, including appearances at schools, colleges, and women’s and youth empowerment organizations worldwide, has become an integral part of the fire she brings to the stage.

 

Beyond music, AZRA has walked runways at New York Fashion Week, appeared in national commercials, and performed in film and television—each experience adding layers of artistry, confidence, and perspective. Together with her work as an advocate, author, and speaker, these journeys have shaped the uncompromising artist she is today—one who lives empowerment out loud and channels it through every note, lyric, and performance.


Now, the singer, songwriter, and stage dominator is stepping into her most daring chapter yet.

 

AZRA's single "ALL OUT"(2023) debuted on renowned Los Angeles alternative radio station, KROQ, which remained in rotation for six consecutive weeks. Her latest EP The Reset (2024), featuring standout singles “The Remedy” and “if it wasn’t for you,” marks a bold shift into alt-pop and pop punk terrain—raw, anthemic, and undeniably her. Chosen as a Grammy Next Artist, AZRA is now in the studio with heavyweight producers, sharpening the sound that will define her next era. Her forthcoming album is a testament to the alternative sounds of today mixed with influences that span decades of pop, underground and dance music.

 

The 6th Dimension she sings about? It’s more than a metaphor. It’s AZRA’s world—where identity is fluid, defiance is sacred, and the music hits harder than ever. And she’s just getting started.

Listen to AZRA's latest single + music video "Don't Kill My Vibe" and check out her latest performances at Emo Night BK and at Dodger Stadium on her Instagram.
 

More about AZRA

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Creator of #SubstancePop music genre est. 2016

INSPIRE.EMPOWER.SLAY

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